What Types of Company Names Are Likely to Be Rejected?
1. Too Similar to an Existing Company Name
- The proposed company name closely resembles an existing one
- It may cause confusion to the public
- For example:
- An existing company named ABC Technologies
- Applying for ABC Tech
- Is likely to be rejected
2. Use of Restricted Words
- Contains restricted words such as:
- Bank
- Royal
- Government
- Unless special approval is obtained
- The application will generally be rejected
3. Too Generic or Lacking Distinctiveness
The proposed name is too generic or lacks uniqueness and distinctiveness
- For example:
- Best Business
- Super Trading
- SSM may consider such names to have little or no distinctive meaning
4. Contains Offensive or Misleading Terms
- Includes offensive, discriminatory, or inappropriate words
- Likely to mislead the public
- Such names are generally rejected outright
5. Misspelled or Intentionally Altered Words
- Contains obvious spelling mistakes or intentionally uses meaningless spellings
- SSM may regard the name as lacking meaning and reject the application
Summary
- A company name should be unique, meaningful, and legally acceptable
- It should not resemble an existing company name
- It should avoid restricted, offensive, or misleading words
- Before applying, it is advisable to ensure the proposed name complies with SSM's naming requirements.